Tag Archives: employer brand

4 Employers with Kick-Ass Branding Strategies

The job market of today is competitive for both the job seekers and hiring companies as well. Considering how scales continue to tip in favor of applicants, savvy employers now pay attention to employer branding. Undoubtedly, there is not enough talent, and those seeking new jobs have a range of competing offers to choose from. […]

5 Tips for Creating a Winning Employer Brand

Today, unemployment is at historic low rates of less than 4%. This makes competition for top talent at historically high levels. The competitive talent market necessitates businesses to become an employer of choice. Enterprises must create a strong employer brand to attract, engage, and retain the top talent. However, many companies struggle to create a good employer […]

PepsiCo: Employment Brands Are Just As Important As Consumer Brands

Quite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]

Only 19 Percent of Employees Globally Report Their Experience at Work Matches Their Organization’s Employer Brand

A new survey finds that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience. This match highlights a credibility gap that exposes employers to reputation risk. Closing the gap provides an opportunity for employers to more successfully drive recruitment, employee engagement and retention. An […]