Tag Archives: Employer Branding

Employer Branding: Boardroom Buzzword or Just BS?

2019 was a candidate-driven market for employers and HR pros. The US economy was strong, consumer confidence was high, and investors were cautiously optimistic. Top talent had the education and experience to be more selective than ever about their jobs. Concepts like workplace wellness and employer branding came to the forefront of recruiting.  But all things […]

Harvard Business Review: Reasons to Rethink ‘Employer Brands’

Nowadays, savvy employers leverage strong employer brands as a crucial ingredient for attracting, engaging, and retaining the best talent. All these are undoubtedly laudable objectives, especially at a time when skilled employees are highly mobile. But establishing a distinct employer brand may not be the best solution. The challenge with most branding strategies is that […]