Tag Archives: Employer Branding

Harvard Business Review: Reasons to Rethink ‘Employer Brands’

Nowadays, savvy employers leverage strong employer brands as a crucial ingredient for attracting, engaging, and retaining the best talent. All these are undoubtedly laudable objectives, especially at a time when skilled employees are highly mobile. But establishing a distinct employer brand may not be the best solution. The challenge with most branding strategies is that […]