As an employer, you invest a lot of energy into assessing the personal brands of your candidates. But what about your employer brand? Employer branding can be the difference between surpassing your hiring goals and suffering an employee shortage. Harvard Business Review reports that as recent as 2015, nearly 40 percent of global employers reported […]
Tag Archives: employer brand
PepsiCo: Employment Brands Are Just As Important As Consumer Brands
OpinionQuite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]
Here’s Why Employer Brand Is So Friggin’ Important
OpinionIn a global marketplace that has continued to be competitive on a daily basis, attracting and securing the perfect kind of talent is vital for the growth of a business. An effective employer brand can be the best business tool to connect its values, the HR policies and people’s strategy to the corporate brand. Employer […]
Only 19 Percent of Employees Globally Report Their Experience at Work Matches Their Organization’s Employer Brand
NewsA new survey finds that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience. This match highlights a credibility gap that exposes employers to reputation risk. Closing the gap provides an opportunity for employers to more successfully drive recruitment, employee engagement and retention. An […]