Mondays – traditionally the first day of the work week – can be challenging. As business professor Dr. Marylene Gagné points out in Psychology Today, “… for most American workers, well-being increases on Friday evening and decreases dramatically on Sunday night to reach a low point on Monday morning.” Many of us are familiar with […]
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Ouch! Here’s Why More Employees Are Expected To Quit in 2018
January 18, 2018 by Joel Cheesman NewsThe survey gathered data from 750 recruiters, among them HR employees and other employees responsible for hiring in the U.S. and U.K.
3 Warning Signs Employees May Be Looking For The Exits
December 28, 2017 by Joel Cheesman OpinionEmployee retention is crucial for the success of a company.
PepsiCo: Employment Brands Are Just As Important As Consumer Brands
December 19, 2017 by Joel Cheesman OpinionQuite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]
Here’s Why Employer Brand Is So Friggin’ Important
December 14, 2017 by Joel Cheesman OpinionIn a global marketplace that has continued to be competitive on a daily basis, attracting and securing the perfect kind of talent is vital for the growth of a business. An effective employer brand can be the best business tool to connect its values, the HR policies and people’s strategy to the corporate brand. Employer […]
Only 19 Percent of Employees Globally Report Their Experience at Work Matches Their Organization’s Employer Brand
December 11, 2017 by Joel Cheesman NewsA new survey finds that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience. This match highlights a credibility gap that exposes employers to reputation risk. Closing the gap provides an opportunity for employers to more successfully drive recruitment, employee engagement and retention. An […]
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