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PepsiCo: Employment Brands Are Just As Important As Consumer Brands

Quite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]

Only 19 Percent of Employees Globally Report Their Experience at Work Matches Their Organization’s Employer Brand

A new survey finds that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience. This match highlights a credibility gap that exposes employers to reputation risk. Closing the gap provides an opportunity for employers to more successfully drive recruitment, employee engagement and retention. An […]

It’s Out! Did Your Company Make Glassdoor’s ‘Best Places to Work’ List?

The annual pilgrimage that brings employers and CEOs from all ’round to Glassdoor’s “Best of” lists is finally here. Did your company make the Top Ten list? Here it is: Facebook Bain & Company Boston Consulting Group In-N-Out Burger Google lululemon Hubspot World Wide Technology St. Jude Children’s Research Hospital Ultimate Software SAP McKinsey Keller […]

Is Your CEO on This ‘Best of’ List for 2017?

Did your CEO make Comparably’s ‘Best of’ list for 2017? Here’s the list, broken down by big and smaller companies: Best CEOs, large companies Marc Benioff, SalesForce, San Francisco Brian Halligan, HubSpot, Cambridge, Mass. Brad Smith, Intuit, Mountain View, Calif. Jeff Weiner, LinkedIn, Mountain View, Calif. Satya Nadella, Microsoft, Redmond, Wash. John Pope, Jive Communications, […]