Facebook was long considered to be a great place to work. It was up there with Apple and Google. Unfortunately, the backlash against Facebook for privacy concerns, the spreading of fake news, how people are using social media, and Russian advertising means that morale at Facebook is dropping.
Much like other companies, Facebook regularly holds internal surveys and questionnaires – twice a year in fact – to assess the current company climate. Yahoo finance heard from three Facebook employees that told them the company put more emphasis on social events at the office after the last survey.
The employees said they felt the extras were an obvious attempt to lift morale at the company, which has been dipping as the image and reputation of the company has been damaged. Facebook themselves did confirm that they hold a “pulse survey” bi-annually that assess several things, including morale.
Facebook has always been considered a great place to work. They even won the top spot in Glassdoor’s 2018 rankings. People enjoy working there because of the sense of impact that comes from working there and the perks the company offers. People are – or were – proud to work at Facebook.
Feeling the Wrath of the Cambridge Analytica Fiasco
Ever since the Cambridge Analytica scandal of March – where it was revealed the user data of 87 million accounts had been shared improperly – the hashtag #DeleteFacebook was trending on social media and CEO of Facebook Mark Zuckerberg appeared before both the US Congress and the European Union Parliament. Zuckerberg was subjected to questions about Facebook’s practices and policies.
While it isn’t likely that Facebook is going to be regulated by Congress any time soon, the public certainly trusts the company less, has a lower opinion of Facebook, and is using the platform less. It’s only natural that this would all lead to a hit on employee morale.
Facebook CTO Mike Schroepfer recently stood before UK lawmakers and spoke of the impact the situation had. He said that everyone in the company had read the news and was aware of how angry everyone was at Facebook right now.
According to the earnings report for the fourth-quarter of 2017, Facebook user growth flatlined and the number of daily active users dropped 700,000 as the company shifted away from focusing on viral videos to focusing on showing users content from their friends and family.
A poll published by Reuters in March showed that less than half of Americans trusted Facebook was following US privacy laws. This wariness has spread around the world. The poll cited Bild am Sonntag – the largest German Sunday paper – which showed around two-thirds of Germans are afraid of using Facebook and feel social media has eroded democracy.
Even the favorability of Facebook has fallen. A survey from Axios/SurveyMonkey in March showed that the favoribility of Facebook fell significantly, especially when compared to Apple, Amazon, and Google; other companies at the top of the tech world.
The Wall Street Journal reports that – at a company meeting held in April – CEO Mark Zuckerberg said that more job candidates withdrew their application that at any other time period for some units, but that applicants were not deterred overall. Facebook has confirmed this trend has yet to change.
In an interesting counterpoint to morale at Facebook, the stock of the company has risen again following a plunge after the Cambridge Analytica scandal. Facebook stock has grown over 20 percent since reaching its lowest point in March.