Quite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]
Archive | Opinion
Here’s Why Employer Brand Is So Friggin’ Important
OpinionIn a global marketplace that has continued to be competitive on a daily basis, attracting and securing the perfect kind of talent is vital for the growth of a business. An effective employer brand can be the best business tool to connect its values, the HR policies and people’s strategy to the corporate brand. Employer […]
How Your Company Can Create A Brand Ambassadorship Program Utilizing Your Own Talent
OpinionIt is widely known that you have no better resource than your own in-house talent to tap in building your company brand. Your employees can show job candidates better than anyone, what it’s really like to work there. There are a number of ways you can bring your employees onboard as brand ambassadors: Make videos […]
Your employer brand: How to be more attractive to tech professionals
OpinionThe best IT specialists have the luxury of having numerous employers seeking their services and as such, on the best or most outstanding employers can really attract them. Techniques that are effective for attracting the best talents is an issue which Gary Crowe of the jobs board DICE, has looked into, made his findings and […]
Three Reasons Your Boss Is Constantly Disagreeing With You
OpinionYou know it’s important to speak up at work. But let’s be real: You contribute with the hope that your ideas will be taken seriously. It’s hard to feel that way if your boss is constantly shooting them down and taking things another direction. And it only makes matters worse if it’s not simply a difference of […]
5 Tips to Helping Your Employees Love Their Jobs … and the Boss
OpinionBuilding a fantastic workplace culture is a key pillar of success for most entrepreneurial ventures. Doing it isn’t as simple as adding a Ping-Pong table and beer fridge to your staff room, though. Neglect workplace cultures, or worse, ignore the development of a toxic culture, and you’ll not only have a company stocked with unhappy […]
Do This If You Want to Maintain, Improve on Employee Engagement
OpinionIn a recent publication by the MSPB it stated that the federal leaders and managers should focus on maintaining and improving the levels of employment engagement. It was also stated that “As newly appointed leaders across the executive branch consider potential reorganization plans and possible reductions in resources, they would do well to continue previous […]