Corporate branding should be a complete 360 degree issue, both inside and outside of your business. Your company culture affects employee performance, recruiting and consumer response. It’s surprising to learn about companies who focus on internet marketing and consumer generated reviews to sell products; but don’t think about reviews being left at job boards and […]
Archive | Opinion
4 Employers with Kick-Ass Branding Strategies
News OpinionThe job market of today is competitive for both the job seekers and hiring companies as well. Considering how scales continue to tip in favor of applicants, savvy employers now pay attention to employer branding. Undoubtedly, there is not enough talent, and those seeking new jobs have a range of competing offers to choose from. […]
5 Tips for Creating a Winning Employer Brand
OpinionToday, unemployment is at historic low rates of less than 4%. This makes competition for top talent at historically high levels. The competitive talent market necessitates businesses to become an employer of choice. Enterprises must create a strong employer brand to attract, engage, and retain the top talent. However, many companies struggle to create a good employer […]
Study Says Layoff Anxiety is High Even Though Unemployment is Low
OpinionEven though the unemployment ratein the United States is lower than it’s been in decades, employees are experiencing a high rate of layoff anxiety. According to a new study, nearly half of employed Americans are anxious about being laid off. What’s causing this anxiety, and why should employers be concerned? What Are Employees Worried About? Although employees […]
Ask And Ye Shall Receive
OpinionThe benefits of asking for feedback in the workplace. Employee retention should be a top priority for any company. High turnover rates do not reflect well on a business, but it can be a challenge to figure out where the problem lies. Albert Hirschman, author and economist, offered a theory in his 1970’s work Exit, […]
The Why’s and How’s to Get Your Company On The Employee Engagement Train
OpinionAccording to a recent Gallup poll, employee engagement has reached 34%- the highest figure since the beginning of their study in the year 2000. A full time work week means the average employee sees their coworkers more than family and friends, so it’s easy to see why an upswing in employee engagement is a positive […]
3 Powerful ‘Anti-Ghosting’ Strategies to Tighten Up Your Hiring Process
OpinionAre you haunted by the memory of promising candidates who disappeared without a trace? Have you been leaving voicemails, checking and re-checking your ‘sent’ folder to make sure that job offer went through? Endlessly searching for the perfect candidate, only to be abandoned, is enough to send shivers down your spine. ‘Ghosting,’ once reserved for […]
Happiness and Your Company’s Personality
OpinionEditor’s Note: This article is republished with permission from the Screening News blog, by Jason Morris. One of the things many business owners take for granted is their company culture. I have always felt that good companies have a good culture and happy employees. Great companies are expected to have great cultures. They truly excel […]
8 Tips To Help Your Employees Become More Independent
OpinionFollow these tips to have a more independent workforce. The shift from dependence to independence is a necessary step in growing as individuals. Anyone who truly wishes to lay a sound foundation for a successful professional or personal career must learn and master the art of not only becoming independent but inspiring others to do […]
3 Must-See Strategies for Creating a Bulletproof Employer Brand
OpinionAttracting top employee talent is crucial to maintaining brand health and longevity. In order for a company to flourish and grow, it needs to have a strong foundation that attracts dedicated employees working to make the company’s vision a reality. This foundation is employer branding. In 2018, the most desirable companies to work for are […]