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Archive | Opinion

Rabota.ru launches company feedback feature

Rabota.ru, a Sberbank-owned job vertical, now lets employees score their employers on a 5-star scale. There are six categories for scoring; salary, social package, career growth, work conditions, management,and recommendations. Based on these characteristics, Rabota.ru gives employers a final ranking. For more objective results, the score can be estimated on results pulled from at least […]

Employer Branding: Boardroom Buzzword or Just BS?

2019 was a candidate-driven market for employers and HR pros. The US economy was strong, consumer confidence was high, and investors were cautiously optimistic. Top talent had the education and experience to be more selective than ever about their jobs. Concepts like workplace wellness and employer branding came to the forefront of recruiting.  But all things […]

Study: How to Measure, Increase Employee Engagement

How to measure, increase employee engagement. A joint survey between HR.com and Bonusly consisted of 532 participants from small businesses to large enterprises with 20,000+ employees. The second annual study was primarily focused on employee engagement, and it gathered research on engagement levels, effectiveness of engagement programs, and insights on how these programs can be […]

Harvard Business Review: Reasons to Rethink ‘Employer Brands’

Nowadays, savvy employers leverage strong employer brands as a crucial ingredient for attracting, engaging, and retaining the best talent. All these are undoubtedly laudable objectives, especially at a time when skilled employees are highly mobile. But establishing a distinct employer brand may not be the best solution. The challenge with most branding strategies is that […]

Want Happy Employees? Do This.

Happy workers are productive workers and will invest more of their energy into ensuring your business succeeds. When your employees are happy, they will stick around longer, saving you from expensive recruiting costs and training time. Studies show that employees are happiest when they are able to do their work in a private setting, such […]