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Archive | Opinion

Employer Branding: Boardroom Buzzword or Just BS?

2019 was a candidate-driven market for employers and HR pros. The US economy was strong, consumer confidence was high, and investors were cautiously optimistic. Top talent had the education and experience to be more selective than ever about their jobs. Concepts like workplace wellness and employer branding came to the forefront of recruiting.  But all things […]

Study: How to Measure, Increase Employee Engagement

How to measure, increase employee engagement. A joint survey between HR.com and Bonusly consisted of 532 participants from small businesses to large enterprises with 20,000+ employees. The second annual study was primarily focused on employee engagement, and it gathered research on engagement levels, effectiveness of engagement programs, and insights on how these programs can be […]

Harvard Business Review: Reasons to Rethink ‘Employer Brands’

Nowadays, savvy employers leverage strong employer brands as a crucial ingredient for attracting, engaging, and retaining the best talent. All these are undoubtedly laudable objectives, especially at a time when skilled employees are highly mobile. But establishing a distinct employer brand may not be the best solution. The challenge with most branding strategies is that […]

Want Happy Employees? Do This.

Happy workers are productive workers and will invest more of their energy into ensuring your business succeeds. When your employees are happy, they will stick around longer, saving you from expensive recruiting costs and training time. Studies show that employees are happiest when they are able to do their work in a private setting, such […]

Here’s Why You Should Stop Ignoring Your Online Employee Reviews

Corporate branding should be a complete 360 degree issue, both inside and outside of your business. Your company culture affects employee performance, recruiting and consumer response. It’s surprising to learn about companies who focus on internet marketing and consumer generated reviews to sell products; but don’t think about reviews being left at job boards and […]

4 Employers with Kick-Ass Branding Strategies

The job market of today is competitive for both the job seekers and hiring companies as well. Considering how scales continue to tip in favor of applicants, savvy employers now pay attention to employer branding. Undoubtedly, there is not enough talent, and those seeking new jobs have a range of competing offers to choose from. […]

5 Tips for Creating a Winning Employer Brand

Today, unemployment is at historic low rates of less than 4%. This makes competition for top talent at historically high levels. The competitive talent market necessitates businesses to become an employer of choice. Enterprises must create a strong employer brand to attract, engage, and retain the top talent. However, many companies struggle to create a good employer […]