Working at home presents challenges for many employees. With the current crisis, many people are working at home who don’t normally. Some of them may even have very good reasons not to want to work at home. On top of that, kids are not in school and everyone is under a lot of stress. In converse, many […]
Archive | Opinion
Here’s Who Owns Employer Branding in These Strange Times
OpinionFrom HR departments at the largest organizations – to sole proprietors at the smallest – changes in the US economy and trends in employment have everyone asking us about employer branding. From questions about reputation management to the need for hazard pay, know that business’ actions during times of crisis are very likely to affect […]
Target Shows-Off Employment Branding Chops in Midst of Pandemic
News OpinionRapid changes in the US retail sector during the past few weeks have brought a host of hurdles for both retail employees and corporations. On March 20, 2020 Target became the third national-level retailer (including Amazon and Walmart) to provide significant pay raises to retail workers and offering paid time off for senior employees, who should be […]
Employer Branding: Boardroom Buzzword or Just BS?
Opinion2019 was a candidate-driven market for employers and HR pros. The US economy was strong, consumer confidence was high, and investors were cautiously optimistic. Top talent had the education and experience to be more selective than ever about their jobs. Concepts like workplace wellness and employer branding came to the forefront of recruiting. But all things […]
All The Ways Coronavirus Is F#cking Up Your Workplace (And How to Fix It)
OpinionAll The Way Coronavirus is F#cking Up Your Workplace It seems like almost overnight, the face of the American workplace has drastically changed. Due to the potential spread of the Coronavirus (COVID-19), employees are being forced to distance themselves from one another. Gone are the days of gathering at the water cooler to catch up […]
Study: How to Measure, Increase Employee Engagement
OpinionHow to measure, increase employee engagement. A joint survey between HR.com and Bonusly consisted of 532 participants from small businesses to large enterprises with 20,000+ employees. The second annual study was primarily focused on employee engagement, and it gathered research on engagement levels, effectiveness of engagement programs, and insights on how these programs can be […]
Harvard Business Review: Reasons to Rethink ‘Employer Brands’
OpinionNowadays, savvy employers leverage strong employer brands as a crucial ingredient for attracting, engaging, and retaining the best talent. All these are undoubtedly laudable objectives, especially at a time when skilled employees are highly mobile. But establishing a distinct employer brand may not be the best solution. The challenge with most branding strategies is that […]
Want Happy Employees? Do This.
OpinionHappy workers are productive workers and will invest more of their energy into ensuring your business succeeds. When your employees are happy, they will stick around longer, saving you from expensive recruiting costs and training time. Studies show that employees are happiest when they are able to do their work in a private setting, such […]
5 Types of Toxic Employee Behavior and What You Can Do About It
OpinionToxic employee behavior can wreak havoc on your business and bottom line. Across America, there is cause for celebration as the rate of unemployment hovers at a historic low of approximately 3.6%! This also means that employees are much more willing to talk with their feet when toxic behavior is present in their workplace. Whether you think […]
Finally! The Difference Between Recruitment Marketing and Employer Branding
OpinionThe unemployment rate is at notable low levels of 3.7% as of August 2019. These low rates make competition for talent fierce. Businesses are turning to employer branding to increase their probability of a kill. They perceive a strong employer brand as a necessity for attracting, engaging, and retaining top talent. Employer branding aims to show that […]