The number of reviews online, both for products and employment, are on the rise. Researchers claim that, while online shopping, for example, people are most likely to trust negative reviews as compared to the positive ones – even if the negative reviews come from untrustworthy sources or are biased in nature. This is also why […]
Archive | Opinion
The 3 Keys to Really Making Your Employees Happy (Yes, You’re Probably Doing It Wrong)
OpinionWorkplace happiness is about more than just having sushi and getting massages; it’s about how a boss treats the people who work for them.
3 Surefire Strategies to Build Employee Loyalty
OpinionEven though we’re living in a world with low unemployment levels, it’s expected that a lot of people may leave their jobs this year. It’s time that you learned what investments to make to retain your best talent. Here are three things to invest in to build employee loyalty. The Employee Experience Companies often attempt […]
5 Things Your Company Needs to Build a Solid Employment Branding Strategy
OpinionAs the global market becomes more prominent, there are also growing concerns about domestic and international employer branding, especially when it comes to attracting potential candidates and retaining current talent. Organizations are fighting to attract the right talent and improve their branding through employee development, strategic recruitment, tailored benefits packages, career progression, branding, and sustainable […]
7 Strategies to Make Your Employment Brand Hot AF
OpinionAs an employer, you invest a lot of energy into assessing the personal brands of your candidates. But what about your employer brand? Employer branding can be the difference between surpassing your hiring goals and suffering an employee shortage. Harvard Business Review reports that as recent as 2015, nearly 40 percent of global employers reported […]
4 Steps to Conquering a ‘Case of The Mondays’
OpinionMondays – traditionally the first day of the work week – can be challenging. As business professor Dr. Marylene Gagné points out in Psychology Today, “… for most American workers, well-being increases on Friday evening and decreases dramatically on Sunday night to reach a low point on Monday morning.” Many of us are familiar with […]
3 Warning Signs Employees May Be Looking For The Exits
OpinionEmployee retention is crucial for the success of a company.
PepsiCo: Employment Brands Are Just As Important As Consumer Brands
OpinionQuite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]
Here’s Why Employer Brand Is So Friggin’ Important
OpinionIn a global marketplace that has continued to be competitive on a daily basis, attracting and securing the perfect kind of talent is vital for the growth of a business. An effective employer brand can be the best business tool to connect its values, the HR policies and people’s strategy to the corporate brand. Employer […]
How Your Company Can Create A Brand Ambassadorship Program Utilizing Your Own Talent
OpinionIt is widely known that you have no better resource than your own in-house talent to tap in building your company brand. Your employees can show job candidates better than anyone, what it’s really like to work there. There are a number of ways you can bring your employees onboard as brand ambassadors: Make videos […]
