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5 Things Your Company Needs to Build a Solid Employment Branding Strategy

As the global market becomes more prominent, there are also growing concerns about domestic and international employer branding, especially when it comes to attracting potential candidates and retaining current talent. Organizations are fighting to attract the right talent and improve their branding through employee development, strategic recruitment, tailored benefits packages, career progression, branding, and sustainable […]

PepsiCo: Employment Brands Are Just As Important As Consumer Brands

Quite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]