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Archive | Opinion

PepsiCo: Employment Brands Are Just As Important As Consumer Brands

Quite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in […]

Do This If You Want to Maintain, Improve on Employee Engagement

In a recent publication by the MSPB it stated that the federal leaders and managers should focus on maintaining and improving the levels of employment engagement. It was also stated that “As newly appointed leaders across the executive branch consider potential reorganization plans and possible reductions in resources, they would do well to continue previous […]