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Harvard Business Review: Reasons to Rethink ‘Employer Brands’

January 14, 2020 by Joel Cheesman Opinion

Nowadays, savvy employers leverage strong employer brands as a crucial ingredient for attracting, engaging, and retaining the best talent. All these are undoubtedly laudable objectives, especially at a time when skilled employees are highly mobile. But establishing a distinct employer brand may not be the best solution. The challenge with most branding strategies is that […]

Want Happy Employees? Do This.

December 4, 2019 by Joel Cheesman Opinion

Happy workers are productive workers and will invest more of their energy into ensuring your business succeeds. When your employees are happy, they will stick around longer, saving you from expensive recruiting costs and training time. Studies show that employees are happiest when they are able to do their work in a private setting, such […]

5 Types of Toxic Employee Behavior and What You Can Do About It

November 5, 2019 by Joel Cheesman Opinion

Toxic employee behavior can wreak havoc on your business and bottom line. Across America, there is cause for celebration as the rate of unemployment hovers at a historic low of approximately 3.6%! This also means that employees are much more willing to talk with their feet when toxic behavior is present in their workplace. Whether you think […]

Finally! The Difference Between Recruitment Marketing and Employer Branding

October 18, 2019 by Joel Cheesman Opinion

The unemployment rate is at notable low levels of 3.7% as of August 2019. These low rates make competition for talent fierce. Businesses are turning to employer branding to increase their probability of a kill. They perceive a strong employer brand as a necessity for attracting, engaging, and retaining top talent. Employer branding aims to show that […]

Here’s Why You Should Stop Ignoring Your Online Employee Reviews

October 7, 2019 by Joel Cheesman Opinion

Corporate branding should be a complete 360 degree issue, both inside and outside of your business. Your company culture affects employee performance, recruiting and consumer response. It’s surprising to learn about companies who focus on internet marketing and consumer generated reviews to sell products; but don’t think about reviews being left at job boards and […]

4 Employers with Kick-Ass Branding Strategies

September 18, 2019 by Joel Cheesman News Opinion

The job market of today is competitive for both the job seekers and hiring companies as well. Considering how scales continue to tip in favor of applicants, savvy employers now pay attention to employer branding. Undoubtedly, there is not enough talent, and those seeking new jobs have a range of competing offers to choose from. […]

5 Tips for Creating a Winning Employer Brand

September 10, 2019 by Joel Cheesman Opinion

Today, unemployment is at historic low rates of less than 4%. This makes competition for top talent at historically high levels. The competitive talent market necessitates businesses to become an employer of choice. Enterprises must create a strong employer brand to attract, engage, and retain the top talent. However, many companies struggle to create a good employer […]

Study Says Layoff Anxiety is High Even Though Unemployment is Low

August 26, 2019 by Joel Cheesman Opinion

Even though the unemployment ratein the United States is lower than it’s been in decades, employees are experiencing a high rate of layoff anxiety. According to a new study, nearly half of employed Americans are anxious about being laid off. What’s causing this anxiety, and why should employers be concerned? What Are Employees Worried About? Although employees […]

Ask And Ye Shall Receive

April 25, 2019 by Joel Cheesman Opinion

The benefits of asking for feedback in the workplace. Employee retention should be a top priority for any company. High turnover rates do not reflect well on a business, but it can be a challenge to figure out where the problem lies. Albert Hirschman, author and economist, offered a theory in his 1970’s work Exit, […]

Indeed Survey: College Grads Prefer Passion of Pay

April 16, 2019 by Joel Cheesman News

Today’s college grads let their hearts rule over their wallets, so says a new Indeed survey. According to a recent study by job search engine Indeed, today’s college graduate, between 22 and 27, is interested in the emotional fulfillment of a job with a personal touch, such as the arts or social service. Jobs that are […]

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